If data decay sounds big and scary, that’s because it is. The reality is that no data remains correct forever. And, some data degrades faster than others. Furthermore, personal data is some of the most unstable data out there. On average, Americans move 11.7 times in their lifetime. Over 37 million phone numbers are reassigned […]
There are two primary uses for data processing: Internal processing that businesses use for accounting, lead generation, transactions, and so on. External processing that data processing companies use to offer data processing as a service. Both types of data processing suffer from the same plague: data processing quality control. The problem is that, unlike most […]
Look, your lead generation has a problem: getting enough information to qualify and contact leads. Here’s what’s happening: You get leads through your lead gen efforts. You and your sales team reach out to the new leads. And, half of those leads are no good because the contact information is incorrect. Your lead database is […]
Neighbors can be Spooky! Find out which doors you should AVOID before Halloween! Most people think that Halloween safety is just a matter of knowing their neighbors, but how much do you really know? Consider this: Do you know all of your neighbors? Most likely not. How well do you know the neighbors you do socialize […]
A CPN (Credit Privacy Number or Credit Protection Number) is typically marketed as a fix for bad credit or as a way to keep your social security number private. On the surface, this seems like a good idea. And, it sounds believable. The Social Security Administration can issue social security numbers on demand. So, why […]
Email spoofing is a cornerstone of spam, malware, and worm attacks. These attacks on personal email addresses are bad enough. But, an email cyber attack can be devastating if it breaches a business email database. So, understanding email spoofing and knowing how to stop spoofed emails are critical for protecting your customer information and business […]
Here’s a pair of related facts that make CRM data cleansing look like a great idea: Your CRM data is your most valuable data About 30% of your CRM data goes bad each year. In fact, 10-25% of CRM databases have errors caused by customer data decay. CRM data errors cause inefficiency in your business, […]
