A CPN (Credit Privacy Number or Credit Protection Number) is typically marketed as a fix for bad credit or as a way to keep your social security number private. On the surface, this seems like a good idea. And, it sounds believable. The Social Security Administration can issue social security numbers on demand. So, why […]
Email spoofing is a cornerstone of spam, malware, and worm attacks. These attacks on personal email addresses are bad enough. But, an email cyber attack can be devastating if it breaches a business email database. So, understanding email spoofing and knowing how to stop spoofed emails are critical for protecting your customer information and business […]
Here’s a pair of related facts that make CRM data cleansing look like a great idea: Your CRM data is your most valuable data About 30% of your CRM data goes bad each year. In fact, 10-25% of CRM databases have errors caused by customer data decay. CRM data errors cause inefficiency in your business, […]
Usually, free email verification means sending an email to see if it will bounce. However, you can verify an email address without sending an email. In fact, there are two ways to do it: an easy way and a hard way. As you may have guessed, the hard way is free. The easy way costs […]
Being able to find out if a number is a VOIP number, and do a VOIP lookup is super useful, these days. VOIP numbers are incredibly common. Making calls over the internet is easy. And, since internet connections have become so ubiquitous, calling with a VOIP number uses the existing infrastructure. No additional steps needed. […]
So, you’ve collected a veritable treasure chest of shiny new data. And, now you need to use it. You may be tempted to just dump your new information into your system and start grinding. However, there’s a critical step between data collection and utilization: Data profiling. Data profiling is the process of checking your information, […]
Shipping orders is arguably the most important part of an online business. No matter how good your marketing is, your business won’t work if people never get their stuff. And, even if the order is eventually delivered, shipping errors and delays create bad customer experiences, which create bad reviews for your business. Unfortunately, customers usually […]
