Not long ago, skip tracing and direct mail had a battle in the real estate colosseum. Skip tracing won. But, many tried batch skip tracing for real estate and returned to direct mail after struggling to get the results they’d hoped for. Why did this happen? How did the skip tracing train get derailed? Even […]
Finding people has been a popular online activity for decades. There have been a lot of companies which offered online people searches for finding various pieces of personal information over the internet. Personal information databases specialized in everything from DNA histories to shipping addresses to death records. Each people finding service evolved throughout their lifetime, […]
Mother’s Day gifts are a great way to stay top-of-mind with your prospects and customers. If you’ve been out of touch for a while, or want to make sure that previous clients return next time they’re on the market, Mother’s Day is a great way to keep your foot in the door. But, you can’t […]
Collecting customer data has never been easier, especially on the internet. From automated email collection and automatic form fill to IP tracking, it’s easy to gather raw customer data. But, there’s a problem: the data is raw. Using raw data is difficult. And there’s often not enough data in the raw dataset to get true […]
How many systems handle your data? You’ve probably got a CRM system, internal data management, marketing analytics tools, and maybe even more. If you use any of these systems, data validation is incredibly important for you. These systems enable you to use data much more efficiently, and they automate many data handling processes. This means […]
Not every business directly uses every piece of customer data. Online businesses with a digital product may not think they need to bother with physical addresses. Phone numbers may seem useless to a retail store. But, the reality is that the value of your customer contact data goes far beyond shipping your product. When people […]
You’re probably dealing with more data than ever before. If you’re not convinced, look at how many tools you use that just help you manage information. Google Sheets. Excel. OpenOffice Calc. LibreOffice Calc. Lotus 1-2-3. Zoho. We could go on. The point is that you’ve got so much data to work with that we’re willing […]
