Entries by James Miller

Lead Generation: How to Get More Qualified Leads

Look, your lead generation has a problem: getting enough information to qualify and contact leads. Here’s what’s happening: You get leads through your lead gen efforts. You and your sales team reach out to the new leads. And, half of those leads are no good because the contact information is incorrect. Your lead database is […]

What is a CPN Number, and How to Spot CPN Numbers

A CPN (Credit Privacy Number or Credit Protection Number) is typically marketed as a fix for bad credit or as a way to keep your social security number private. On the surface, this seems like a good idea. And, it sounds believable. The Social Security Administration can issue social security numbers on demand. So, why […]

How to Protect Yourself from Email Spoofing

Email spoofing is a cornerstone of spam, malware, and worm attacks. These attacks on personal email addresses are bad enough. But, an email cyber attack can be devastating if it breaches a business email database. So, understanding email spoofing and knowing how to stop spoofed emails are critical for protecting your customer information and business […]

3 CRM Data Cleansing Best Practices that Make Your CRM Data More Profitable

Here’s a pair of related facts that make CRM data cleansing look like a great idea: Your CRM data is your most valuable data About 30% of your CRM data goes bad each year. In fact, 10-25% of CRM databases have errors caused by customer data decay. CRM data errors cause inefficiency in your business, […]