There’s a common theme in advice for getting real estate leads: use your network. However, when you’re just starting out, your network may not include anyone who’s looking to buy or sell their house. Or maybe you don’t want to go around hitting up all your friends for business. In this case, you may have […]
Slow page load times are a bigger problem than many people realize. Run a quick website speed test on your homepage. How’s it look? Four seconds? Maybe five? That might seem reasonable. But people hate waiting. So it makes sense that longer page load times hurt your sales numbers. Here’s why: 47% of consumers expect a web […]
Website optimization is largely a matter of creating a website that meets the user’s needs in the simplest way possible. Here’s a known truth of human behavior: when people have more options, they make fewer decisions. Analysis paralysis and decision fatigue are real. A key aspect of website optimization is simplifying your checkout process. Over […]
If you’ve dug into measuring your business at all, you know that there are a ton of metrics and key performance indicators (KPIs). There are actually too many for anyone to track and make use of all at once. Certain metrics are more valuable for some businesses than for others. The metrics that are most […]