Entries by Amber Iven

How Phone Number Validation Improves SMS Delivery

You should be implementing phone number validation if you use or plan to use SMS messaging to communicate with your customers. You not only have to make sure you have accurate numbers, but you should know other identifiers as well.  How many of the customer numbers in your database are landlines or VoIP numbers that […]

How to Protect Your Sender Reputation with Email Authentication and Verification

Email authentication verifies that an email is legitimate. It proves that it comes from who claims to send it. This is very important, especially for SaaS apps, as email scams and phishing abound. Have you ever gotten an email from, say, “Paypal” (not “PayPal”) saying that your account has been suspended and you need to […]

How to Use Phone Validation for Strong Customer Authentication

Strong Customer Authentication, or SCA, is a requirement for businesses operating under PSD2 in Europe made effective in 2019. But strong customer authentication is a good business strategy for banks and businesses everywhere.  Most have already recognized the importance of strong customer authentication in preventing fraud costs. Fraud puts customers at risk. Consequently, it costs […]

Best Reverse Address Lookup: What to Look For in Yours

Searching “best reverse address lookup” online results in a number of different websites and tools all claiming to have what you’re looking for. But the truth is that not all reverse address lookups are the same. Some are free, some are paid. Some require subscriptions or memberships. Others offer access to databases that aren’t regularly […]

How to Find Someone’s Email Address with Just a Name: 5 Tricks and Tools

If you need to find someone’s email address and all you have is a name, there are a few free options you can try. If those don’t work, you may need to resort to paid options. We’ll list them for you here. Keep in mind, though, that the tools you need depend on the information […]

Measuring CRM Performance: 7 Reasons Why Your CRM Isn’t Performing Like It Should

Customer Relationship Management (CRM) tools are wonderful. They optimize systems and help scale businesses. But when measuring CRM performance, it’s important to remember that at the end of the day, CRM is just a tool. You have to know how to use the tool in order to get the results you desire. If a carpenter […]