Spam filters let good emails land in recipients’ inboxes and keep bad emails out. They’re like email police. Their job is to keep irrelevant emails, or spam, out of users’ inboxes to create a better experience and to keep them safe. Knowing how to avoid spam filters is just as much about complying with the […]
Invalid email addresses are addresses that do not receive emails. An address could be formatted incorrectly, there could be a typo, the address could no longer exist, or it could be inactive. It is important to get invalid email addresses fixed or off your list as quickly as possible. Invalid email addresses are like zombies: they’re […]
Identity resolution is exactly what it sounds like: assembling all the pieces of data associated with a person to create a whole picture. Think of it as a puzzle. Your targets drop pieces of data at every stage of their customer journey. When you put those pieces together into a unified picture, you are better […]
When it comes to handling data, it’s important to protect yourself as a business as well as the customers and clients you serve. The best ways to do this are to honor your customers’ trust and protect yourself against a data breach. To the untrained reader, it might seem as though data privacy vs. data […]
Data governance best practices allow you to manage the data in your systems in a way that best serves you and your customers. When you collect data from your customers and clients, it is your responsibility to use that data strategically and ethically. You have to organize it, give access to the different departments and […]
The customer data platform (CDP) has become quite popular in the past couple of years. This is because it is so effective at allowing users to personalize their marketing campaigns. The customer data platform succeeds where other systems lack, giving a holistic view of who your customers are. With the CDP, you can see what that […]
Customer data management (CDM) is the process of using customer data to your advantage as a business by collecting the appropriate data, managing that data efficiently, and analyzing the data to determine how to use it effectively. A good CDM strategy can increase sales, improve customer retention, make marketing campaigns more effective, and strengthen customer […]
