Background check vs. criminal record check: is there a difference? Yes, there is. And the main difference is the information that is returned for each search. Because of this, there are also different reasons to conduct each search, depending on what information you need. So, when would you need to run a background check? When […]
You might be able to easily get email addresses for your leads and customers. All it takes is a simple lead magnet, Facebook ad, or registration page. By using an address append tool, you can get much more information for each user without having to ask them for it. In this way, you not only […]
Short message service, or SMS, is very similar to a text message. SMS only has the ability to send text, however, not images or videos. And SMS messages are usually limited to 70 characters. You send text messages successfully all of the time. So why should you worry about SMS delivery? SMS delivery refers to […]
You should be implementing phone number validation if you use or plan to use SMS messaging to communicate with your customers. You not only have to make sure you have accurate numbers, but you should know other identifiers as well. How many of the customer numbers in your database are landlines or VoIP numbers that […]
Email authentication verifies that an email is legitimate. It proves that it comes from who claims to send it. This is very important, especially for SaaS apps, as email scams and phishing abound. Have you ever gotten an email from, say, “Paypal” (not “PayPal”) saying that your account has been suspended and you need to […]
Strong Customer Authentication, or SCA, is a requirement for businesses operating under PSD2 in Europe made effective in 2019. But strong customer authentication is a good business strategy for banks and businesses everywhere. Most have already recognized the importance of strong customer authentication in preventing fraud costs. Fraud puts customers at risk. Consequently, it costs […]
If your business sells goods or services, you might have faced chargeback fees. Chargeback fees are a way to protect the consumer and make sure businesses operate with integrity. When customers are dissatisfied with goods or services, they can request their money back from either you or their bank or card company. If the customer […]
