When it comes to handling data, it’s important to protect yourself as a business as well as the customers and clients you serve. The best ways to do this are to honor your customers’ trust and protect yourself against a data breach. To the untrained reader, it might seem as though data privacy vs. data […]
Data governance best practices allow you to manage the data in your systems in a way that best serves you and your customers. When you collect data from your customers and clients, it is your responsibility to use that data strategically and ethically. You have to organize it, give access to the different departments and […]
The customer data platform (CDP) has become quite popular in the past couple of years. This is because it is so effective at allowing users to personalize their marketing campaigns. The customer data platform succeeds where other systems lack, giving a holistic view of who your customers are. With the CDP, you can see what that […]
Customer data management (CDM) is the process of using customer data to your advantage as a business by collecting the appropriate data, managing that data efficiently, and analyzing the data to determine how to use it effectively. A good CDM strategy can increase sales, improve customer retention, make marketing campaigns more effective, and strengthen customer […]
If you are a business or organization that sells or plans to sell products or services to your contact list via phone, you need to make sure the numbers you’ve collected aren’t listed on the National Do-Not-Call Registry. The National Do-Not-Call Registry was created to allow consumers to opt-out of receiving unwanted sales calls. Calling […]
